Pricing
Simple by design. Per location, not per seat.
Per-location pricing a GM can approve without a committee. Restaurant accounts are opened by invitation during the beta; request access and we’ll be in touch within a business day.
For restaurants
Three tiers. No surprises.
Priced per location, not per seat. These are the rates a restaurant account carries once it is opened.
Starter
$49
per location / month
For independent restaurants setting their standard.
- Up to 25 team members
- SOP library and editor
- AI SOP generator
- AI-generated quizzes
- Training modules and assignments
- Core reporting
- Email support
Most restaurants
Professional
$149
per location / month
Where most serious dining rooms land.
- Up to 100 team members
- Everything in Starter
- Certifications with automatic awarding
- Performance analytics
- Expanded AI generation limits
- Priority support
- Early access to new features
Enterprise
Custom
annual contracts
Restaurant groups, hotels, resorts, and clubs.
- Multi-location rollout
- Custom certifications and branding
- Dedicated account team
- Onboarding and training services
- Volume pricing
- Custom integrations
Restaurant accounts are opened by invitation during the beta. Request access and we’ll be in touch within a business day.
FOR HOSPITALITY PROFESSIONALS
Your career, free at its core.
Your credential profile, certifications earned on the job, and every piece of training your restaurant assigns, free for workers, always, covered by the restaurant. Ashton Pro, our optional set of personal career tools, elective curricula like advanced wine study, management training, and a personal AI career coach, is free while we build it during the beta, and will become a paid upgrade you can choose later.
Explore The StandardFOR RESTAURANTS
By invitation, for now.
We are opening the beta to a small number of restaurants we invite personally, and building the standard with the operators who set it. Request access, tell us about your room, and we will come back within a business day.
Explore The StandardFOR GROUPS AND HOSPITALITY COMPANIES
Let's talk.
Multi-location support. Custom certifications and branding. Dedicated account team. Onboarding and training services. Volume pricing. Custom integrations. Built for restaurant groups, hospitality companies, and operations at scale.
Contact usQuestions