Build the standardyour members expect.
The Ashton Standard is the system for documenting how your club runs, training every caddie, starter, and clubhouse staffer to it, and proving the standard holds, every round, every event.
A NOTE FROM THE FOUNDER
The first time I saw it done right, it wasn't the course that impressed me. It was the caddie who read the wind before the member asked. The starter who kept four groups moving without anyone feeling rushed. The bag drop crew who had the cart loaded before the trunk was even closed. The standard held from the first tee to the halfway house to the nineteenth hole.
That kind of consistency isn't luck. It's a system, drilled into caddies before they ever carry a bag, refreshed every season when half the outside staff turns over, held by a handful of veterans who remember what good looks like. Private clubs and resort courses have run this way for a century, but they've done it the hard way, with laminated cheat sheets, word of mouth, and standards that quietly slip the moment the wrong person walks off the job in July.
The Ashton Standard is built on a different premise: that the standard your members expect can be documented, not just remembered. That a caddie program, a pro shop, a clubhouse kitchen can train new seasonal staff fast without cutting corners. That the work your team does, on a quiet Tuesday or a member-guest weekend, can be tracked, certified, and trusted.
We're early. We're listening. We're building this with the clubs that know what the standard actually feels like on the ground.
DOCUMENT
Every procedure, in writing. Where your team can find it.
Capture how your club runs, from the bag drop sequence to the halfway house cash count to the pace of play policy on tournament days. SOPs that live in the cloud, organized by department, searchable, never out of date.
TRAIN
Build modules that get seasonal staff ready fast. Then verify they're ready.
Combine reading, video, and your own knowledge checks into training modules for caddies, starters, bag drop, and clubhouse staff. New hires arrive ready for opening day. Veterans stay sharp. Every completion is logged.
PROVE
Issue certifications that follow your team.
Award credentials when caddies, starters, and clubhouse staff complete training and pass assessments. Each staff member keeps a profile of what they've completed and earned, so you always know who's certified to run a tournament day, who's ready to work the halfway house alone, and who's due for a refresher.
“Pace of play isn't a policy on the starter's clipboard. It's whether the group on sixteen is still enjoying themselves.”
BUILT FOR EVERY ROLE
One standard. Every role on the property.
From the bag drop to the pro shop to the back of the kitchen, everyone on your team trains to the same standard and carries a record of what they've earned.
Caddie
Etiquette, pace of play, and reading the group, the standard every member notices first.
Starter
Tee sheet discipline and pace management, trained the same way shift after shift.
Bag Drop / Outside Services
The first and last impression of the round, standardized from cart staging to bag handling.
Pro Shop Staff
Product knowledge, member service, and point-of-sale procedures in one place.
Halfway House & Beverage Cart
Service standards and cash handling for the roles working furthest from the clubhouse.
Groundskeeping
Course conditioning procedures and safety protocols, documented for a crew that starts before sunrise.
Clubhouse F&B
Dining and event-day service standards for the room members trust for the big occasions.
Member Services
Front-of-house standards for the staff who set the tone the moment a member arrives.
Built to fit your club.
Golf clubs and resort courses typically fit our Enterprise tier: custom pricing scaled to your roster and your season. Request access and we'll walk through what makes sense for your property.
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